Small Business

When branding your small business, you will not only have to decide on brand colors, logos, and images, but you will have to create a brand voice in which you will speak to your audience…

Perhaps one day in the near future, Covid will peter out through vaccinations and less virulent strains. However, the way we do business has been forever altered. We have realized that remote work and e-Commerce stores are not only less…

These days it is not uncommon to make a career change mid-life. Many people in their 50s – and even into their 60s – are asking themselves, “What do I want to be when I grow up?” The numbers of those 60+ having to continue…

Working from home can be a mixed blessing for those of us old enough to have finally finished with putting on those high heels every day and going in to the office (or shop, or wherever) to work. Maybe you like not having to get dressed up, being able…

Is this because necessity is the mother of invention, or is it simply that the number of 55-64-year-olds is on the rise? According to the U.S. Census Bureau, the number of women-owned firms also increased two-and-a-half times the national average…

Your money style, whatever it may be, can be helpful, but it can also block your progress. Oftentimes we cling to beliefs about money without even thinking about why we hold them…

Now that you have decided to start your little business selling your products, it is time to address how you are going to set up your marketing plan. Up till now, you have been doing your hobby for fun and perhaps selling a few items…

Are you naturally inquisitive? Do you love to learn? I certainly do. From my perspective, it makes life much more interesting. Health experts are currently telling us that learning something new every day, whatever our age, keeps us healthy…

Her label said VIM bread ingredients included “whole grain wheat flour, raw sugar, non-fat milk solids, fresh creamery butter, salt, water, and fresh yeast,” with “nothing taken away.” Created honestly, with integrity. Authentic…

Some time ago I wrote about the slippery slide to being overwhelmed when dealing with the world wide web. This time I would like to talk about the benefits as I see them, of using the web to promote your business. Read More