Why Baby Boomers Should Want to Be Advertised to

Perhaps because of the fact that I spent most of my career in marketing, I always notice how bad the marketing to women our age really is. It makes me think that all of the advertising agencies out there are run by young men and women in their 20s and 30s who are relying on tired stereotypes to sell their products. Today, I would like to get your opinion about how companies should market their products to us. Maybe we can force them to make some products that we actually need! Come join us for a cup of tea (or coffee) and a chat. And, if you enjoy the show, please tell one friend about us today. Your support means so much to me!

What kinds of ads targeted at people our age do you hate? Which ones do you love? What advice would you give to an advertising executive who is trying to come up with an ad for older adults? Please join the conversation and tell one other woman about Mornings with Sixty and Me today. The more the merrier!