It was a lively bunch. The 12 people in my class were from a smaller company that provides conference services. It had recently been purchased by a much larger global corporation in November 2016. Read More
After decades of hard work, you’re approaching retirement – or maybe you’re already there, congrats! It’s going to be great – you’re already daydreaming about all you’ll do. But what about all your business attire? Will your clothes retire too? Read More
Have you ever thought about starting your own business? Do you feel like you have so much more to do and say with your life?
Read MoreI don’t usually let stupid comments get to me, but, the other day, one of my good friends said something that really ticked me off. No, they didn’t criticize my hair or tell me that I looked fat in my favorite dress. They told me that I was wasting my time trying to help older adults to change their financial future. Specifically, she said: Read More
Before I retired from my corporate career, I thought that starting a business meant finding a big idea, developing a product, hiring staff and setting out to “make the world a better place.” Like most people, I saw the stories of companies like Facebook and Google and believed that starting a company required a hard-to-find combination of business and technical skills. Read More
Why on earth would you want to start a business with your 10-year-old grandchild? Isn’t it better just to “let kids be kids” and leave the serious stuff to your grandchild’s parents? Not necessarily! Read More
At the age of 65, Colonel Harland Sanders was facing a crisis. Like many older adults today, he was looking at an uncertain future. His restaurant had failed and he was left only with his savings and the prospect of a $105 monthly Social Security check. Read More
The convention wisdom is that starting your own business as an older adult is next to impossible. If you ask the average person why it is hard to start a business after 50, they will give you a litany of reasons, most of which will be based on tired aging stereotypes. Here are a few examples: Read More
If you have gone through steps 1-4 in my “How to Build a Business After 50” series, you already have a good idea of your strengths and skills. You have probably settled on your profitable business idea. You may have even set up your website. Now what? How can you get the information you need to decide exactly what to build? Equally important, how can you market it to your prospective customers? One way to do both is with content marketing. Read More
Talking with the other members of our community, I am amazed by how many good ideas people have for businesses. Even more surprising is how few of these ideas ever become reality.
It’s not that older adults are lacking energy or drive. Read More