Keeping Up with Your Business Competitors in the Covid Era
Perhaps one day in the near future, Covid will peter out through vaccinations and less virulent strains. However, the way we do business has been forever altered. We have realized that remote work and e-Commerce stores are not only less…
Read More2 Tips to Consider if You Want to Increase Traffic to Your Post-Retirement Online Business
In a previous post, I wrote about how to find your website’s Alexa score to see if you’re getting good traffic. My advice was, don’t panic if your score isn’t so impressive. Rather, use it as a baseline to measure progress…
Read MoreCan I Turn My Passion into a Viable Business?
Women are living longer than ever and are remaining vital into advanced old age. As a result, it is possible that we will outlive our significant others and our savings or will need to supplement our retirement income. Additionally, many of us who have aged…
Read MoreUnfinished Business: Can We Finally Have It All in Retirement?
I announced my decision to retire just before my 65th birthday. It wasn’t my first retirement. A divorce forced the sale of my business at the crack of Covid. My emergency back-up career in real estate served me well, but reaching Medicare age gave me a nudge…
Read MoreThe Art of War: Advice for Older Women in Business
“Business is war.” So says Kevin O’Leary, billionaire businessman and regular participant in the wildly successful U.S. TV program Shark Tank. About 25 hundred years ago, the Chinese sage Sun Tzu (pronounced “SUN Zuh”) wrote a classic military text…
Read MoreAdult Diapers and Pads Aren’t a Business Opportunity – They’re a Tragedy
If you read the financial press, you may be struck by a barrage of exciting articles about a growth industry that is poised to become a $20 billion market in the near future. Fortune Business Insights, Reuters, and numerous other market outlets are talking…
Read More5 Annoying Situations for Freelancers and Small Business Owners and How to Respond to Them
Along with the benefits of being a freelancer, or running your own small business, come some aggravating problems. These hassles will occasionally occur, so you should be ready for them. Here are my solutions to the most common issues…
Read MoreBusiness Looks for Working Older Women
Executive or casual, it’s always important to have your clothes fit your body type, lifestyle, and daily activities. Casual is fine for the home and daytime outings with friends, but a more business-type and professional look is required when we work…
Read MoreHow to Market Your Hobby Turned Business After 60
Now that you have decided to start your little business selling your products, it is time to address how you are going to set up your marketing plan. Up till now, you have been doing your hobby for fun and perhaps selling a few items…
Read MoreHow to Turn Your Hobby into a Business in Retirement
Turning a favorite hobby into a business venture sounds like a good idea, right? After all, you have been involved in your hobby for several years. Everyone thinks your work is wonderful and would love to have one of your inspiring creations…
Read More