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11 Best Foundations for Women Over 70

By Sixty and Me April 20, 2024 Beauty

As our skin undergoes changes over time, adapting our makeup choices becomes an essential aspect of maintaining a flattering and effective beauty routine. The evolving needs of our skin, influenced by factors such as age, lifestyle, and seasonal variations, necessitate a thoughtful reconsideration of the products and techniques we use in our makeup regimen.

  1. Laura Geller Baked Balance-n-Brighten Color Correcting Foundation – This award-winning foundation, handmade in Italy, offers a weightless feel and a natural finish that adjusts to match various skin tones.
  2. L’Oreal Paris Age Perfect Radiant Serum Foundation – This foundation is crafted for mature skin with Vitamin B3 and a Hydrating Serum, offering lightweight coverage and suitability for sensitive skin.
  3. Ilia Super Serum Skin Tint SPF 40 – This is an award-winning foundation that is vegan and without fragrance, gluten, or silicone. Clinically proven to improve various skin concerns over time.
  4. Covergirl + Olay Simply Ageless 3-in-1 Liquid Foundation – The anti-aging foundation by Covergirl not only instantly reduces wrinkles for a smoother appearance but also improves skin tone, blurs imperfections, and features a hydrating formula with hyaluronic complex and vitamin C.
  5. Maybelline Instant Age Rewind Eraser Foundation – This foundation offers an instant age-blurring effect, providing coverage for uneven skin tone, fine lines, and wrinkles with a built-in applicator for easy blending.

Read on to discover more foundations for women over 70.

One key consideration is the shift in skin texture and elasticity that occurs with age. Fine lines, wrinkles, and changes in skin tone may prompt adjustments in the selection of foundation, concealer, and other complexion products. Opting for formulas with hydrating and anti-aging properties can contribute to a smoother and more radiant finish, addressing the unique characteristics of mature skin.

Seasonal variations can also impact our skin’s needs, influencing the type and intensity of makeup products we use. Transitioning from lightweight, dewy looks in the summer to richer, moisture-locking products in the winter helps cater to the skin’s changing hydration levels and environmental conditions.

What to Look for in a Foundation for Women Over 70

Choosing the right foundation becomes particularly crucial for women over 70, as it can enhance the skin’s appearance and address specific concerns related to aging.

Here are some of the factors that we considered when selecting the foundations for this article:

Hydration and Moisture

Look for foundations with hydrating and moisturizing properties. As the skin tends to become drier with age, a foundation that provides ample moisture helps prevent a cakey or settled appearance in fine lines.

Lightweight Formulas

Opt for lightweight formulas that provide coverage without feeling heavy on the skin. Lightweight foundations prevent accentuating wrinkles or settling into creases, ensuring a more natural and comfortable finish.

Buildable Coverage

Choose foundations with buildable coverage. This allows you to customize the level of coverage based on your specific needs, covering imperfections while maintaining a natural look.

SPF Protection

Sun protection is essential for mature skin. Look for foundations with added SPF to shield the skin from further sun damage, reducing the risk of age spots and maintaining skin health.

Anti-Aging Ingredients

Consider foundations that contain anti-aging ingredients like peptides, hyaluronic acid, or antioxidants. These ingredients can help improve the skin’s texture, reduce fine lines, and promote overall skin health.

Matte vs. Dewy Finish

Choose the finish that complements your skin type. While some may prefer a matte finish for oil control, others may opt for a dewy finish to add a radiant glow. Consider your personal preference and the natural finish you want to achieve.

Color Matching

Ensure an accurate color match to avoid an ashy or unnatural appearance. Test the foundation on your jawline or wrist to find a shade that blends seamlessly with your skin tone.

Longevity

 Look for long-wearing formulas that resist settling into fine lines and wrinkles. A foundation with good staying power ensures your makeup looks fresh throughout the day.

Fragrance-Free Options

Fragrances can be irritating to sensitive skin, so consider foundations that are fragrance-free or formulated for sensitive skin.

Ease of Application

Consider the ease of application. Foundations that can be applied with fingers, brushes, or sponges provide flexibility, accommodating personal preferences and making the application process more enjoyable.

Best Way to Apply Foundation to Mature Skin

Applying foundation to mature skin requires a thoughtful approach to enhance the skin’s natural beauty while addressing specific concerns related to aging.

Start with Skincare

Begin with a clean and well-moisturized canvas. Apply a hydrating primer or a moisturizer suitable for mature skin to create a smooth base. This helps the foundation glide on effortlessly and prevents it from settling into fine lines.

Read more about skincare here: SKINCARE FOR WOMEN OVER 70.

Choose the Right Foundation

Select a foundation with a lightweight and hydrating formula. Opt for products labeled as “anti-aging” or “hydrating” to promote a youthful appearance.

Use a Makeup Sponge or Brush

Consider using a makeup sponge or a foundation brush for application. These tools help achieve a seamless and even finish. Makeup sponges, when dampened, can also prevent the foundation from looking too heavy on the skin.

Beautyblender ORIGINAL Beautyblender Makeup Sponge

Beautyblender ORIGINAL Beautyblender Makeup Sponge

One of the best-selling makeup sponges, this super-soft latex-free foam swiftly blends makeup, providing an effortless application and achieving a flawless, skin-like finish.

Apply Sparingly

Less is often more when it comes to mature skin. Start with a small amount of foundation and build up coverage as needed. This prevents the makeup from settling into fine lines and looking overly heavy.

Focus on Areas that Need Coverage

Concentrate on areas that may require more coverage, such as redness, age spots, or uneven skin tone. Use a gentle patting or stippling motion to blend the foundation without dragging or pulling on the skin.

Blend Well

Blend the foundation thoroughly, paying attention to the jawline and blending towards the neck to avoid any harsh lines. Make sure to blend into the hairline and around the ears for a seamless finish.

Avoid Powder Overload

Minimize the use of setting powders, as they can settle into fine lines and amplify dryness. If you do use powder, choose a finely milled, translucent option and apply sparingly.

Setting Spray

Finish with a setting spray to help the makeup last without the need for excess powder. Setting sprays provide a natural finish and can add a dewy glow to mature skin.

Charlotte Tilbury Airbrush Flawless Setting Spray

Charlotte Tilbury Airbrush Flawless Setting Spray

An alcohol-free and oil-free spray that is designed to hydrate. Effortlessly sets makeup, ensuring it lasts for up to 16 hours without smudging, fading, or settling into fine lines.

Regularly Update Makeup Products

As your skin changes, regularly reassess your makeup products. Update your foundation shade or formula as needed to accommodate any shifts in your skin tone or texture.

Adapt your technique and products based on your skin’s unique needs, and feel free to experiment to find what works best for you.

Best Foundations for Women Over 70

Laura Geller Baked Balance-n-Brighten Color Correcting Foundation

Laura Geller Baked Balance-n-Brighten Color Correcting Foundation

This award-winning foundation is a gem, expertly crafted in Italy to cater to a range of skin types. With its remarkable ability to adjust and blend seamlessly with various skin tones, it delivers a natural finish that enhances your complexion.

This foundation is designed to suit all skin types, making it a go-to choice for those with sallow skin. Its weightless feel ensures comfort throughout the day, while the light to medium coverage strikes the perfect balance.

L’Oreal Paris Age Perfect Radiant Serum Foundation

L'Oreal Paris Age Perfect Radiant Serum Foundation

This Radiant Serum Foundation is thoughtfully crafted for mature skin with Vitamin B3 and a Hydrating Serum, offering lightweight coverage and suitability for sensitive skin. This foundation not only evens tone with a natural, radiant finish that avoids settling into lines but also provides the dual benefits of all-day hydration and SPF 50 protection.

Ilia Super Serum Skin Tint SPF 40

Ilia Super Serum Skin Tint SPF 40

ILIA’s Super Serum Skin Tint SPF 40, an award-winning clean skin tint, provides light coverage, powerful skincare, and mineral SPF, leaving a dewy finish for vibrant-looking skin.

Clinically proven to enhance dryness, blemishes, redness, wrinkles, and uneven tone over time, this vegan and non-comedogenic formula is safe for sensitive skin, free from fragrance, gluten, and silicone.

Covergirl + Olay Simply Ageless 3-in-1 Liquid Foundation

Covergirl + Olay Simply Ageless 3-in-1 Liquid Foundation

Experience the transformative benefits of this anti-aging foundation, which works wonders to instantly reduce the appearance of wrinkles, leaving your complexion smoother and more youthful.

This foundation goes beyond mere coverage, effectively evening out skin tone and skillfully blurring imperfections such as dark circles. Infused with a hydrating formula enriched with hyaluronic complex and vitamin C, it promotes firmer and healthier-looking skin.

Maybelline Instant Age Rewind Eraser Foundation

Maybelline Instant Age Rewind Eraser Foundation

Maybelline’s Instant Age Rewind Eraser Treatment Foundation is a quick solution to instantly blur signs of aging, covering uneven skin tone, fine lines, and wrinkles.

With a built-in applicator for easy blending, this moisturizing foundation with SPF 20 delivers a natural finish that lasts all day, providing buildable medium coverage and formulated with ProVitamin B5 for added comfort.

Iris&Romeo Best Skin Days SPF30 Whipped Tinted Moisturizer

Iris&Romeo Best Skin Days SPF30 Whipped Tinted Moisturizer

This multifunctional tinted moisturizer is a transformative product that seamlessly combines the benefits of makeup, skincare, and sun protection in one effortless step.

With the convenience of SPF 30, this innovative formula offers more than just light coverage – it provides a radiant, natural, and glowy finish that enhances your skin’s luminosity. Not only does it impart a touch of color, but it also serves as a protective shield against UVA/UVB rays and the potentially harmful effects of blue light.

Charlotte Tilbury Airbrush Flawless Longwear Foundation

Charlotte Tilbury Airbrush Flawless Longwear Foundation

Experience Charlotte’s secret to a flawless complexion with a long-lasting, weightless hybrid skincare foundation. This innovative product effortlessly combines the benefits of skincare with the prowess of foundation, providing a radiant and poreless look that instills confidence.

The lightweight formula ensures a smooth application, blurring imperfections and offering a lasting glow, showcasing the perfect balance between skincare and makeup for an enduring and radiant complexion.

Laura Mercier Real Flawless Weightless Perfecting Waterproof Foundation

Laura Mercier Real Flawless Weightless Perfecting Waterproof Foundation

This foundation from Laura Mercier offers medium-buildable coverage, is waterproof for enduring wear, and ensures up to 12 hours of fade-proof brilliance. This foundation simplifies your routine, providing a confident and flawless look that lasts all day.

Saie Glowy Super Skin Lightweight Hydrobounce™ Serum Foundation

Saie Glowy Super Skin Lightweight Hydrobounce™ Serum Foundation

Achieve a radiant look with this lightweight serum foundation. It provides medium-buildable coverage, brightening your complexion and leaving a luminous finish. This foundation blends effortlessly for a hydrated and seamless second-skin appearance, enhancing your natural beauty with ease.

Charlotte Tilbury Beautiful Skin Medium Coverage Liquid Foundation with Hyaluronic Acid

Charlotte Tilbury Beautiful Skin Medium Coverage Liquid Foundation with Hyaluronic Acid

Experience the charm of this 16-hour natural-glow foundation, offering buildable medium coverage for a lasting, radiant look. This foundation hydrates, smooths, blurs pores, and brightens the skin, providing a simple yet effective solution for a perfect and naturally glowing complexion.

Lancôme Teint Idole Ultra Wear Care & Glow Foundation​ with Hyaluronic Acid

Lancôme Teint Idole Ultra Wear Care & Glow Foundation​ with Hyaluronic Acid

This glow serum foundation offers up to 24-hour transfer-resistant wear for a healthy-looking radiance. With buildable medium coverage, SPF 27, and the hydrating benefits of hyaluronic and mandelic acids, this foundation ensures a natural-looking glow finish while keeping your skin protected and nourished.

Let’s Have a Conversation:

Do you wear foundation? Do you wear it every day or only for special occasions? What are your favorite brands of foundation? Tell us about it in the comments below.ac

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The Author

Sixty and Me is a community of over 500,000 women over 60 founded by Margaret Manning. Our editorial team publishes articles on lifestyle topics including fashion, dating, retirement and money.

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