We’ve all been familiar with dupes for many years in the food and beverage industries. In those industries they’re called private label brands. Even department stores such as Macy’s have their own private label clothing brands…

It’s been said that nothing frames the face so beautifully or gives an instantaneous lift quite like beautifully shaped eyebrows. Eyebrows are one of our most important facial features because of the many functions they perform…

I was looking through my makeup drawer the other day, and I started thinking about some of the makeup products I’ve bid farewell to – and the makeup and beauty tools that have replaced them as I’ve gotten older…

When I do one-on-one Zoom makeup consultations, I often hear women say, “I always wear neutral eyeshadow colors because I’m a little scared to step outside my comfort zone and combine different eyeshadows. I’m afraid I’ll look like a clown!”

As I think we’d all agree, the most flattering look for our face makeup is a natural look – a look where all of our face products blend together beautifully and seamlessly. But I’m sure that most of us have had the experience of applying blush…

Today’s facelift makeup techniques really boil down to a real estate truism coined by Englishman Harold Samuel in 1944: location, location, location. This is because where we apply our makeup really matters…

I once heard someone say that doing our makeup without foundation is like painting without first applying a base coat. It can work, but the end result won’t be nearly as good. And I certainly would agree with that assessment…

Does it seem to you – like it seems to me – that the period between mid-October and the winter Holidays goes at supersonic warp speed? The Holidays are – indeed – fast approaching so today I thought we might have some fun looking at 8 different ways…

Thanks to TikTok, Taylor Swift’s song “Lavender Haze” and the past spring and summer fashion runway shows, the color purple is having a major moment in the beauty and fashion world. And it’s an easier color to wear than we might think because purple…

As a makeup artist, I always find it fun and interesting to check out the latest celebrity makeup hacks just in case they might offer quick and easy options that might work beautifully on our more mature skin. And while some of these hacks might, quite honestly…