It’s a “Brands” World – Building a Better Future for Our Grandchildren
I ran into a friend last week who introduced her son, saying, “Say hi to Kyle, brought to you by the Unified School District and Pepsi, the choice of a new generation.”
Well, not really, but, in the past few years, many school districts have signed multi-million dollar marketing and vending partnerships whereby the company becomes the schools’ exclusive provider of vending machines of water and fruit juice. The revenue is to be used to create sponsorships supporting sports and physical education. One can only hope. Read More